The embryo of Amicale’s expertise as a Management and Consultancy company began in 1968, when its holding company ventured into the Hotel business, where the corporation established and operated a medium class hotel with 20 rooms, alongside other properties such as commercial buildings and several residential properties.

Seasoned by its experience in developing its business in all aspects of Travel and Tourism Industry in an integrated manner, the share of PT. Sofyan Hotels Tbk., the holding company, was oversubscribed by 300% during its Initial Public Offering in the Indonesia Stock Exchange.

In line with the holding company’s financial achievement, Amicale decided to establish a cooperation with Brookshire Hotels, Washington D.C., in 1990. With Brookshire Hotels, Amicale perfected all the managing components of Travel, Hospitality, and Tourism Industry, with notable names in the industry such as J.W. Marriot, Hilton, Hyatt, Ritz Carlton, as well as all the marketing channels in the Tourism Industry.

In 1992, Amicale developed a comprehensive management system, such as S.O.P, Operating Manuals, and other Management Tools, to ensure that the products and services quality, professionalism and Good Corporate Governance are in line with the vision of its holding company to develop responsible business and investment.

With our new paradigm of selling, Amicale re-engineered our products and services, and innovated to develop compelling halal compliant products & services to cater the needs of the market therefore it can be accepted by all, namely through the creation of Sofyan Halal Compliance System (SHCS), Muslim Friendly – Halal Compliance Management Training and Sofyan Halal Hospitality Information System (SHHIS) as our commitment to deliver the best services that can be applied to all businesses, even outside the hospitality and tourism sector.

 

Sofyan Halal Compliance System (SHCS) provides comprehensive set of Management Tools to develop Halal/Sharia Compliance Businesses, Products and Services as well as professionals to comply with the standard, providing solution for Halal or Sharia compliance management system, such as SOP, Policy and Guidelines, Operating Manuals and Training Programs that are referred to International Standard Organization (ISO) on Quality Management System, Halal Assurance System for Food, Drugs and Cosmetics of the Indonesian Council of Ulama (LPPOM-MUI), Sharia Compliance Operation from National Sharia Board of Council, of the Indonesian Council of Ulama and other best practices standards in the Hospitality Industry.

Muslim Friendly – Halal Compliance Management Training

A Training Center that offers comprehensive Muslim Friendly – Halal Compliance Management Training Programs for professionals, institutions, businesses, areas, facilities and services.

The training program covers:
1. Muslim Friendly Hospitality and Tourism Training Module
2. Muslim Friendly Hotel Training Module
3. Muslim Friendly Travel Agencies Training Module
4. Halal Restaurant Training Module
5. Muslim Friendly Spa Training Module
6. Halal Product Training Module
7. Halal Logistic Training Module
8.  Sharia Compliance Business Training Module

Sofyan Halal Hospitality Information System (SHHIS) is a hospitality management software made integrated covering all aspects from the front office to the back office in objective of a more timely, accurate, effective, and efficient hotel operation. This system consists of several modules which integrated as a whole. SHHIS software distinctly designed to support the  unique needs of halal compliance hotel operations in order to enhance services to hotel guests and to increase employees’ productivity, so as they can achieve their best performance. This hotel administration management application facilitates day to day basis of hotel operations suitable for both budget and Economy Hotels as well as Premium Starred Rated Hotels.